Inguru Abentura has taken part of the awareness day organized by AKTIBA (Active Tourism Association of Active and Adventure Tourism Euskadi).
A meeting where the current situation of the sector has been analyzed and discussed on the lines of work to follow. The participation of reference professionals hs been notorious.
Active tourism is a key moment in its development, a time when the quality and variety of the offer, natural and cultural attractions of the destination, its conservation and sustainability and security of customers, have become key factors for the development of the sector. It is therefore necessary to promote the display of that offer, and ensure its knowledge by the various stakeholders.
It is time to transmit and communicate to all tourism stakeholders involved in the care, sales and marketing of tourism services and institutions responsible for regulating and promoting a global image and contrasted the offer of active tourism in Bizkaia and Euskadi.
The central idea is to start working to publicize and promote from within, with a day to give to know the sector to which we are closer, with two preferential perspectives:
- The Technical Seminar and discussion meeting, where it has invited professional and institutional leaders to discuss the current situation of the sector and its main challenges.
- The presentation to the various public and private tourism agents companies Active Tourism, in order to know their offer, its location, potential synergies, etc.